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Relationship Marketing : Creating Shareholder Value /

Christopher, Martin.

Relationship Marketing : Creating Shareholder Value / Martin Christopher, Adrian Payne, David Ballantyne. - Oxford : Elsevier Butterworth-Heinemann, 1998 - xvi, 242 p. : ill. ; 24 cm.

Previous ed.: 1991.

Includes bibliographical references and index.

ISBN: 0750609788

LCCN: 2005362836

Nat. Bib. No.: GBA1-Z5427

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: HF5415 / .C52717 2002

Dewey Class. No.: 658.8 / CHR

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