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How To Market Books : ''An essential book for every publisher's marketing department.'' /

Baverstock, Alison.

How To Market Books : ''An essential book for every publisher's marketing department.'' / Alison Baverstock. - 4th ed. - London ; Philadelphia : Kogan Page Ltd., 2008. - 352 p. ; ill, 22 cm.

Includes bibliographical references (p. [313]) and index.

ISBN: 9780749420390 0749420391 £15.99

Nat. Bib. Agency Control No.: 014016121 Uk

Subjects--Topical Terms:
Books--Marketing.
Selling--Books.

LC Class. No.: Z278 / .B38 1997

Dewey Class. No.: 070.52 / BAV

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