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Integrated Marketing Communications : The Holistic Approach /

Yeshin, Tony.

Integrated Marketing Communications : The Holistic Approach / Tony Yeshin. - Oxford ; Boston : Butterworth Heinemann, 1998. - xi, 354 p. : ill. ; 25 cm.

"Student"--Cover. "Published in association with The Chartered Institute of Marketing."

Includes bibliographical references and index.

ISBN: 0750619236 9780750619233

LCCN: 00502346

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .Y468 1998

Dewey Class. No.: 658.802 / YES

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