Controversy In Marketing Theory : For Reason, Realism, Truth, And Objectivity. /
Hunt, Shelby D.
Controversy In Marketing Theory : For Reason, Realism, Truth, And Objectivity. / Shelby D Hunt. - New York : M.E Sharpe, Inc , 2003 - xiv,344p. : 24cm
Includes bibliographic references (p.311-329) and index(p.331-344)
0765609320 (pbk. : alk.paper) 0765609313(cloth : alk.paper) 9780765609328
HF5415 / .H868 2003
658.8 / HUN
Controversy In Marketing Theory : For Reason, Realism, Truth, And Objectivity. / Shelby D Hunt. - New York : M.E Sharpe, Inc , 2003 - xiv,344p. : 24cm
Includes bibliographic references (p.311-329) and index(p.331-344)
0765609320 (pbk. : alk.paper) 0765609313(cloth : alk.paper) 9780765609328
HF5415 / .H868 2003
658.8 / HUN