The Mobile Marketing Revolution : How Your Brand Can Have A One-To-One Conversation With Everyone /
Alpert, Jed.
The Mobile Marketing Revolution : How Your Brand Can Have A One-To-One Conversation With Everyone / by Jed Alpert. - 1st ed. - New York : McGraw-Hill, c2012. - xv, 223 p. : ill., map ; 24 cm.
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
9780071788182 (alk. paper) $28.00 0071788182 (alk. paper)
2012000526
Electronic commerce.
Communication in marketing.
HF5548.32 / .A4547 2012
658.8/72
The Mobile Marketing Revolution : How Your Brand Can Have A One-To-One Conversation With Everyone / by Jed Alpert. - 1st ed. - New York : McGraw-Hill, c2012. - xv, 223 p. : ill., map ; 24 cm.
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
9780071788182 (alk. paper) $28.00 0071788182 (alk. paper)
2012000526
Electronic commerce.
Communication in marketing.
HF5548.32 / .A4547 2012
658.8/72