Essentials of Marketing : (Record no. 1108)
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000 -LEADER | |
---|---|
fixed length control field | 00878pam a2200277 a 4500 |
001 - CONTROL NUMBER | |
control field | 1950443 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240902125245.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 870917s1988 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 87025979 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070841810 (pbk.) : |
Terms of availability | £9.95 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070841819 |
Terms of availability | £11.95 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .L2625 1988 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 19 |
Item number | LAN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lancaster, Geoffrey, |
Dates associated with a name | 1938- |
Relator term | author |
245 10 - TITLE STATEMENT | |
Title | Essentials of Marketing : |
Remainder of title | Text and Cases / |
Statement of responsibility, etc. | Geoffrey Lancaster & Lester Massingham. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London ; |
-- | New York : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c1988. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | viii, 430 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographies and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Massingham, Lester. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Non-fiction | Main Library - Kungu | Main Library - Kungu | General stacks | 09/02/2024 | 658.8 LAN | 09/02/2024 | 1 | 09/02/2024 | Books |