Marketing Management / (Record no. 828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02048nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411095713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240411b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130122173 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130122179 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | The Millennium Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River ; New Jersey : |
| Name of publisher, distributor, etc. | Prenjtice Hall, Inc. |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 718, [32] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS<br/><br/>PART 1: UNDERSTANDING MARKETING MANAGEMENT<br/>Marketing in the twenty-first century<br/>Building customer satisfaction, value and retention<br/>Winning markets: Market oriented strategic planning<br/><br/>PART II: ANALYZING MARKETING OPPORTUNITIES<br/>Gathering information and measuring market demand<br/>Scanning the market environment<br/>Analysing consumer markets and buyer behaviour<br/>Analysing business markets and business buying behaviour<br/>Dealing with the competition<br/>Identifying market segments and selecting target markets<br/><br/>PART III: DEVELOPING MARKETING STRATEGIES<br/>Positioning the market offering through the product life cycle<br/>Developing new market offerings<br/>Designing global market offerings<br/><br/>PART IV: MAKING MARKETING DECISIONS<br/>Managing product lines and brands<br/>Designing and managing services<br/>Designing pricing strategies and programs<br/><br/>PART V: MANAGING AND DELIVERING MARKETING PROGRAMS<br/><br/>Managing marketing channels<br/>Managing retailing, wholesaling, and market logistics<br/>Managing integrated marketing communications<br/>Managing advertising, sales promotion, and public relations<br/>Managing the sales force<br/>Managing direct and online marketing<br/>Managing the total marketing effort. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 |
| Item part | 1 |
| Call number prefix | KOT |
| Call number suffix | 658.8 KOT |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main Library - Kungu | Main Library - Kungu | General stacks | 04/11/2024 | 658.8 KOT | 04/11/2024 | 1 | 04/11/2024 | Books |