Principles of marketing / Frances Brassington, Stephen Pettitt.

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TextPublication details: Harlow, England ; New York : FT/Prentice Hall, 2003.Edition: 3rd edDescription: xxiv, 1136 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library - Kungu General stacks	Non-fiction	658.8 BRA (Browse shelf(Opens below))	1	Available

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Previous	658.5 DIL Production and Operations Management : Manufacturing and Services /	658.5 SCH Building A Chain Of Customers : Linking business functions to create the World Class Company /	658.5 SHA Getting The Balance Right : Leading and Managing Well. /	658.8 BRA Principles of marketing /	658.8 CHR Relationship Marketing : Creating Shareholder Value /	658.8 KOT Marketing Management /	658.8 KOT Marketing Management : Analysis, Planning and Control.	Next

Includes bibliographical references and index.

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