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Relationship Marketing : Creating Shareholder Value / Martin Christopher, Adrian Payne, David Ballantyne.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Elsevier Butterworth-Heinemann, 1998Description: xvi, 242 p. : ill. ; 24 cmISBN:
  • 0750609788
Subject(s): DDC classification:
  • 658.8 21 CHR
LOC classification:
  • HF5415 .C52717 2002
Online resources:
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Main Library - Kungu General stacks Non-fiction 658.8 CHR (Browse shelf(Opens below)) 1 Available

Previous ed.: 1991.

Includes bibliographical references and index.

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