Relationship Marketing : Creating Shareholder Value / Martin Christopher, Adrian Payne, David Ballantyne.

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Material type: Text

TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 1998Description: xvi, 242 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library - Kungu General stacks	Non-fiction	658.8 CHR (Browse shelf(Opens below))	1	Available

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Previous	658.5 SCH Building A Chain Of Customers : Linking business functions to create the World Class Company /	658.5 SHA Getting The Balance Right : Leading and Managing Well. /	658.8 BRA Principles of marketing /	658.8 CHR Relationship Marketing : Creating Shareholder Value /	658.8 KOT Marketing Management /	658.8 KOT Marketing Management : Analysis, Planning and Control.	658.8 LAN Essentials of Marketing : Text and Cases /	Next

Previous ed.: 1991.

Includes bibliographical references and index.

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