Principles of Marketing. Philip Kotler, Gary Anderson,John Saunders & Gary Armstrong
Material type:
TextPublication details: England : Pearson Education Limited, 2005Edition: Fourth European EditionDescription: xxxiv, 954p. : ill. ; 28cmISBN: - 9780273684566
- 0273684565
- 658.8 PRI
- HF5415.K636
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Includes bibliographic references, glossary & index.
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