Essentials of Marketing : Text and Cases / Geoffrey Lancaster & Lester Massingham.

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Material type: Text

TextPublication details: London ; New York : McGraw-Hill, c1988.Description: viii, 430 p. : ill. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library - Kungu General stacks	Non-fiction	658.8 LAN (Browse shelf(Opens below))	1	Available

Includes bibliographies and index.

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