The Ultimate Guide To Strategic Marketing : Real World Methods for Developing Successful, Long-Term Marketing Plans / Robert J. Hamper.

By:

Hamper, Robert J [author]

Material type: Text

TextPublisher: New York : McGraw-Hill, [2014]Description: xii, 304 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071809092 (hardback)
0071809090 (hardback)

Subject(s):

DDC classification:

658.8/02 23

LOC classification:

HF5415.13 .H2764 2014

Other classification:

BUS043000

Summary: "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status
Books	Main Library - Kungu General stacks	Non-fiction	658.802 HAM (Browse shelf(Opens below))	1	Available
Books	Main Library - Kungu General stacks	Non-fiction	658.802 HAM (Browse shelf(Opens below))	2	Available
Books	Main Library - Kungu General stacks	Non-fiction	658.802 HAM (Browse shelf(Opens below))	3	Available
Books	Main Library - Kungu General stacks	Non-fiction	658.802 HAM (Browse shelf(Opens below))	4	Available

Includes index.

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- Provided by publisher.

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