Christopher, Martin. Relationship Marketing : Creating Shareholder Value / Martin Christopher, Adrian Payne, David Ballantyne. - Oxford : Elsevier Butterworth-Heinemann, 1998 - xvi, 242 p. : ill. ; 24 cm. Previous ed.: 1991. Includes bibliographical references and index. ISBN: 0750609788 LCCN: 2005362836 Nat. Bib. No.: GBA1-Z5427 Subjects--Topical Terms: Relationship marketing. LC Class. No.: HF5415 / .C52717 2002 Dewey Class. No.: 658.8 / CHR