TY  - BOOK
AU  - Christopher,Martin
AU  - Payne,Adrian
AU  - Ballantyne,David
TI  - Relationship Marketing: Creating Shareholder Value 
SN  - 0750609788
AV  - HF5415 .C52717 2002
U1  - 658.8 21
PY  - 1998///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Relationship marketing
N1  - Previous ed.: 1991; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005362836-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0627/2005362836-t.html
ER  -