Principles of Marketing. 
Philip Kotler, Gary Anderson,John Saunders & Gary Armstrong  
 - Fourth European Edition 
 - England :  Pearson Education Limited,  2005 
 - xxxiv, 954p. :  ill. ;  28cm 
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<br/><br/><label>ISBN: </label>0273684566 9780273684565 
<br/><br/><label>LC Class. No.: </label>HF5415.K636 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI