Crawford, Frederick A. <br/><br/>
The Myth of Excellence :  Why Great Companies Never Try To Be the best At Everything/ 
Frederick A. Crawford and Ryan Mathews. 
 - 1st ed. 
 - New York :  Crown Business,  c2001. 
 - xviii, 251 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 239-241) and index. 
<br/><br/><label>ISBN: </label>0609810014 9780609810019 
<br/><br/><label>LCCN: </label>2001017344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.<br/>Consumer behavior--Case studies.<br/>Shopping--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C76 2001 
<br/><br/><label>Dewey Class. No.: </label>658.834  / CRA