TY  - BOOK
AU  - Crawford,Frederick A.
AU  - Mathews,Ryan
TI  - The Myth of Excellence: Why Great Companies Never Try To Be the best At Everything
SN  - 0609810014
AV  - HF5415.2 .C76 2001
U1  - 658.834 21
PY  - 2001///
CY  - New York
PB  - Crown Business
KW  - Marketing research
KW  - Case studies
KW  - Consumer behavior
KW  - Shopping
N1  - Includes bibliographical references (p. 239-241) and index
UR  - http://www.loc.gov/catdir/bios/random053/2001017344.html
UR  - http://www.loc.gov/catdir/samples/random045/2001017344.html
UR  - http://www.loc.gov/catdir/description/random0415/2001017344.html
ER  -