Marketing Management And Administration Action / Steuart Henderson Britt ... [et al.]. - 5th ed. - New York : McGraw-Hill, c1983. - xii, 468 p. : ill. ; 24 cm. - McGraw-Hill series in marketing . Includes bibliographical references. ISBN: 0070069492 (pbk.) : $16.95 (est.) LCCN: 82022935 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .M35235 1983 Dewey Class. No.: 658.8 / MAR