Thaler, Richard H., 1945-

Nudge : Improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. - New International Edition - New York : Yale University Press Penguin Books, 2009. 2008 - x, 306 p. : ill. ; 22 cm.

Includes bibliographical references (p. 281-302) and index.

9780141040011 (pbk.) UK £9.99


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

HB74.P8 / T53 2009

330.01/9 / THA