Hamper, Robert J. <br/><br/>
The Ultimate Guide To Strategic Marketing :  Real World Methods for Developing Successful, Long-Term Marketing Plans / 
Robert J. Hamper. 
 - xii, 304 pages ;  25 cm 
<br/><br/> Includes index. 
<br/><br/> "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including:   Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- 
<br/><br/><label>ISBN: </label>9780071809092 (hardback)  USD $50.00 0071809090 (hardback) 
<br/><br/><label>LCCN: </label>2013023681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Business planning.<br/>Marketing research.<br/>BUSINESS & ECONOMICS / Marketing / General.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H2764 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/02