TY  - BOOK
AU  - Quelch,John A.
AU  - Laidler-Kylander,Nathalie
TI  - The New Global Brands: Managing Non-Government Organizations in the 21st Century 
SN  - 032432023X
AV  - JZ4841 .Q45 2006
U1  - 361.770 22
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Non-governmental organizations
KW  - Management
KW  - Case studies
KW  - Business names
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004112064-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004112064-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004112064-t.html
ER  -