TY  - BOOK
AU  - Franzen,Giep
AU  - Bouwman,Margot
ED  - World Advertising Research Centre.
TI  - The Mental World of Brands: Mind, memory and brand success 
SN  - 1841160814 (pbk.)
AV  - HD69.B7 F7313 2001
U1  - 658.8/27 21
PY  - 2001///
CY  - Henley-on-Thames, Oxfordshire, U.K.
PB  - World Advertising Research Centre
KW  - Brand name products
KW  - Advertising
KW  - Psychological aspects
N1  - Includes bibliographical references (p. [439]-458) and index
ER  -