Yeshin, Tony. <br/><br/>
Integrated Marketing Communications :  The Holistic Approach / 
Tony Yeshin. 
 - Oxford ;  Boston :  Butterworth Heinemann,  1998. 
 - xi, 354 p. :  ill. ;  25 cm. 
<br/><br/> "Student"--Cover.  "Published in association with The Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750619236 9780750619233 
<br/><br/><label>LCCN: </label>00502346  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .Y468 1998 
<br/><br/><label>Dewey Class. No.: </label>658.802  / YES