Ivey, Paul Wesley 1890- Successful Salesmanship / Paul W. Ivey and Walter Horvath. - 3rd ed. - New York, Prentice-Hall, 1953. - 456 p. illus. 22 cm. LCCN: 53006059 Nat. Bib. No.: GB55-3953 Subjects--Topical Terms: Selling. LC Class. No.: HF5438 / .I93 1953 Dewey Class. No.: 658.8 / IVE