TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Controversy In Marketing Theory : : For Reason, Realism, Truth, And Objectivity. 
SN  - 0765609320 (pbk. : alk.paper)
AV  - HF5415 .H868 2003
U1  - 658.8  21
PY  - 2003///
CY  - New York
PB  - M.E Sharpe, Inc
N1  - Includes bibliographic references (p.311-329) and index(p.331-344)
ER  -