TY  - BOOK
AU  - Paharia,Rajat
TI  - Loyalty 3.0: How to Revolutionize Customer and Employee Engagement  with Big Data and Gamification 
SN  - 9780071813372 (alk. paper)
AV  - HF5415.32 .P34 2013
U1  - 658.8/12 23
PY  - 2013///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand loyalty
KW  - Customer relations
KW  - Marketing
KW  - Management
KW  - Gamification
KW  - Corporate culture
KW  - Organizational behavior
ER  -