Greenberger, Leonard S. <br/><br/>
What To Say When Things Get Tough :  Business Communication Strategies For Winning People Over When They'Re Angry, Worried And Suspicious Of Everything You Say / 
by Leonard S. Greenberger. 
 - xxix, 224 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography. 
<br/><br/><label>ISBN: </label>9780071806435 (alk. paper)  USD $20.00 0071806431 (alk. paper) 
<br/><br/><label>LCCN: </label>2013002311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.<br/>Truthfulness and falsehood.<br/>Communication--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5718  / .G7394 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/5