Controversy In Marketing Theory : For Reason, Realism, Truth, And Objectivity. / Shelby D Hunt.
Material type:
- 0765609320 (pbk. : alk.paper)
- 0765609313(cloth : alk.paper)
- 9780765609328
- 21 658.8 HUN
- HF5415 .H868 2003
Includes bibliographic references (p.311-329) and index(p.331-344)
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