Integrated Marketing Communications : The Holistic Approach / Tony Yeshin.

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Material type: Text

TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1998.Description: xi, 354 p. : ill. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status
Books	Main Library - Kungu General stacks	Non-fiction	658.802 YES (Browse shelf(Opens below))	1	Available

"Student"--Cover.

"Published in association with The Chartered Institute of Marketing."

Includes bibliographical references and index.

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