The Marketing Book / Edited by Michael J. Baker.

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Material type: Text

TextSeries: Marketing series (London, England)Publication details: Oxford : Butterworth-Heinemann, 1991.Edition: 2nd edDescription: xxviii, 529 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status
Books	Main Library - Kungu General stacks	Non-fiction	658.8 BAK (Browse shelf(Opens below))	1	Available

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. [506]-520) and index.

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