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| 010 | _a 2005362836 | ||
| 015 | _aGBA1-Z5427 | ||
| 020 | _a0750609788 | ||
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_aUKM _cUKM _dKUK _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.C52717 2002 |
| 082 | 0 | 4 |
_a658.8 _221 _bCHR |
| 100 | 1 |
_aChristopher, Martin. _eauthor |
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| 245 | 1 | 0 |
_aRelationship Marketing : _bCreating Shareholder Value / _cMartin Christopher, Adrian Payne, David Ballantyne. |
| 260 |
_aOxford : _bElsevier Butterworth-Heinemann, _c1998 |
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| 300 |
_axvi, 242 p. : _bill. ; _c24 cm. |
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| 500 | _aPrevious ed.: 1991. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 700 | 1 | _aPayne, Adrian. | |
| 700 | 1 | _aBallantyne, David. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005362836-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005362836-t.html |
| 906 |
_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg |
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_c1027 _d1027 |
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