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008 241114b |||||||| |||| 00| 0 eng d
016 7 _a014016121
_2Uk
020 _a9780749420390
020 _a0749420391
_c£15.99
040 _aDLC
_cDLC
_dDLC
050 0 0 _aZ278
_b.B38 1997
082 0 0 _a070.52
_222
_bBAV
100 1 _aBaverstock, Alison.
_eauthor
245 1 0 _aHow To Market Books :
_b''An essential book for every publisher's marketing department.'' /
_cAlison Baverstock.
250 _a4th ed.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page Ltd.,
_c2008.
300 _a352 p. ;
_bill,
_c22 cm.
504 _aIncludes bibliographical references (p. [313]) and index.
650 0 _aBooks
_xMarketing.
650 0 _aSelling
_xBooks.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0727/2007037085.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0835/2007037085-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0915/2007037085-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c1245
_d1245