| 000 | 01040cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 17048542 | ||
| 003 | OSt | ||
| 005 | 20241205152424.0 | ||
| 008 | 111117s2013 nyuab b 001 0 eng | ||
| 010 | _a 2011047745 | ||
| 020 | _a9780078028892 (acidfree paper) | ||
| 020 | _a0078028892 (acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29474 2013 |
| 082 | 0 | 0 |
_a658.8 _223 _bKER |
| 100 | 1 |
_aKerin, Roger A. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_ali, 745 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c1382 _d1382 |
||