000			02048nam a22002417a 4500
003			OSt
005			20240411095713.0
008			240411b |||||||| |||| 00| 0 eng d
020			_a0130122173
020			_a9780130122179
040			_aDLC _beng _cDLC
082			_223 _a658.8 _bKOT
100			_aKotler, Philip _eauthor
245			_aMarketing Management / _cPhilip Kotler.
250			_aThe Millennium Edition.
260			_aUpper Saddle River ; New Jersey : _bPrenjtice Hall, Inc. _c2000
300			_axxxii, 718, [32] p. : _bcol. ill. ; _c26 cm.
500			_aCONTENTS<br/><br/>PART 1: UNDERSTANDING MARKETING MANAGEMENT<br/>Marketing in the twenty-first century<br/>Building customer satisfaction, value and retention<br/>Winning markets: Market oriented strategic planning<br/><br/>PART II: ANALYZING MARKETING OPPORTUNITIES<br/>Gathering information and measuring market demand<br/>Scanning the market environment<br/>Analysing consumer markets and buyer behaviour<br/>Analysing business markets and business buying behaviour<br/>Dealing with the competition<br/>Identifying market segments and selecting target markets<br/><br/>PART III: DEVELOPING MARKETING STRATEGIES<br/>Positioning the market offering through the product life cycle<br/>Developing new market offerings<br/>Designing global market offerings<br/><br/>PART IV: MAKING MARKETING DECISIONS<br/>Managing product lines and brands<br/>Designing and managing services<br/>Designing pricing strategies and programs<br/><br/>PART V: MANAGING AND DELIVERING MARKETING PROGRAMS<br/><br/>Managing marketing channels<br/>Managing retailing, wholesaling, and market logistics<br/>Managing integrated marketing communications<br/>Managing advertising, sales promotion, and public relations<br/>Managing the sales force<br/>Managing direct and online marketing<br/>Managing the total marketing effort.
504			_aIncludes bibliographical references and indexes.
650			_aMarketing
650			_aManagement.
942			_2ddc _cBK _h658.8 _i1 _kKOT _m658.8 KOT _n0
999			_c828 _d828