000			01571cam a2200301 a 4500
001			17125216
003			OSt
005			20240606065751.0
008			120118s2012 nyuab 000 0 eng
010			_a 2012000526
020			_a9780071788182 (alk. paper) _c$28.00
020			_a0071788182 (alk. paper)
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5548.32 _b.A4547 2012
082	0	0	_a658.8/72 _223
100	1		_aAlpert, Jed.
245	1	4	_aThe Mobile Marketing Revolution : _bHow Your Brand Can Have A One-To-One Conversation With Everyone / _cby Jed Alpert.
250			_a1st ed.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axv, 223 p. : _bill., map ; _c24 cm.
505	0		_aWhy mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
650		0	_aElectronic commerce.
650		0	_aCommunication in marketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c930 _d930